Bondora strives to provide borrowers with a seamless and fast user experience, fair rates and transparent costs, and personalized offers. Bondora focuses on middle-income consumers who need mid-sized, mid-term financing that neither banks nor payday lenders are able to provide due to regulatory, balance sheet or technical restrictions.
Geographically, Bondora targets EEA countries that have not developed competitive credit markets owing to their size (e.g. Finland and Estonia) or adverse macro events (e.g. Spain), and hence have lower consumer debt to GDP ratios than elsewhere in the region, according to ECRI Statistical Package 2015 data.