Bondora Group’s ability to attract new customers and retain existing customers partly depends on brand recognition and its reputation for delivering high-quality services. Bondora Group’s reputation and brand may be harmed if it encounters difficulties providing new or existing services, whether due to technical issues, changes in traditional product offerings, financial difficulties, or any other reason. Damage to its reputation and brand may have a material adverse effect on Bondora Group’s business, financial condition, operational results or prospects, or cash flow.
The success that Bondora Group has achieved since 2009 owes much to strategies it has developed to strengthen its brand and mitigate reputational risk. The Strategies are focused on identification of key aspects related to reputation risk and recognition of early warning signals. Bondora Group is following clear values in all interactions to avoid situations that could lead to risk for reputation. Such efforts will continue in future.